Introducing Wibson, a decentralized data marketplace empowering individuals to monetize their own data, safely

The personal data ecosystem is broken

The Internet is a fundamentally decentralized system that links billions of interconnected devices to improve communication, access to information, and economic possibilities for billions of people across the globe. Yet despite its distributed nature, giant technology companies have cleverly used the underlying technical protocols to build layers of proprietary applications that capture and control massive amounts of personal data. In today’s economy, data equals money.

Empowering individuals to profit from their data

We propose a new market-based approach that leverages the latest developments in blockchain, cryptography and market design to level the playing field between data consumers (companies, organizations) and data owners (essentially, individuals).

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